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Business Policy Class (Semester 2, Sept-Dec 1998)

Instructor: Prof. Dr. Bob Carlson

Team 1

• Case 2: Ben & Jurry's Homemade, Inc.
• Case 27: The Lincoln Electric Company, 1996

Team 2

• Case 12: Nintendo vs. Sega (B): The Videogame Wars
• Case 19: PepsiCo, Inc.

Team 3

• Case 1: America Online, Inc.
• Case 26: Novotel

Team 4

• Case 6: Cannondale Corporation and the Mountain Bike Industry
• Case 30:Journey to Excellence: The Ritz-Carlton Hotel in Sydney, Australia

Team 5

• Case 8: Callaway Golf Company
• Case 31: Acer Computer Products (Taiwan): Shortening the Product Development Cycle